About Us
Elena M. — The Creative Mind
Elena M. is the eye behind Asti’s signature aesthetic: minimal yet expressive, polished yet lived-in. With a background in design and an instinct for emotion through clothing, she leads Asti’s creative direction — from first sketch to final silhouette. Her goal is to create pieces that aren’t just seen, but felt — garments that let the wearer lead the conversation.
"I design for movement, not just for photos. I want the clothes to feel like they belong to you the moment you put them on."
— Elena M.
Elena R. — The Structure
Elena R. makes sure what’s dreamed can be made. As the technical force behind the brand, she brings form to vision through patterning, proportion, and an unshakeable sense of structure. Where one Elena imagines, the other refines — ensuring every piece moves with precision and fits exactly as it should.
"Good structure doesn’t restrict — it frees. My job is to make sure the pieces hold their shape without ever holding you back."
— Elena R.
Come closer
Asti was born from their shared vision — two Elenas, one rooted in creative instinct, the other in precision and structure. Together, they set out to create something quiet but certain: clothing that doesn’t demand attention, but earns it.
At its core, Asti is about clarity, ease, and presence. It's fashion built to support — not overshadow — the person who wears it. With every collection, we return to the same starting point: how it moves, how it feels, and how it fits into a life lived with intention.